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Successful marketing plans in a week / Ros Jay and John Sealey

By: Contributor(s): Language: eng Series: Teach yourself booksPublication details: London : Hodder Education, 2012Description: 121 p. : ill. ; 20 cmISBN:
  • 9781444159400
  • 1444159402
Subject(s): LOC classification:
  • HF 5415.13 J42s 2012
Contents:
Introduction -- Sunday: What is a marketing plan? -- Monday: Asking questions -- Tuesday: Researching the answers -- Wednesday: Finding your objectives -- Thursday: Converting your objectives into action plans -- Friday: Putting the plan together -- Saturday: Using your marketing plan -- Surviving in tough times.
Summary: Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 J42s 2012 (Browse shelf(Opens below)) 1 Available 00000162691

Previous edition: London: Hodder & Stoughton, 1999.

Introduction --
Sunday: What is a marketing plan? --
Monday: Asking questions --
Tuesday: Researching the answers --
Wednesday: Finding your objectives --
Thursday: Converting your objectives into action plans --
Friday: Putting the plan together --
Saturday: Using your marketing plan --
Surviving in tough times.

Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan

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