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Building a storybrand : clarify your message so customers will listen / Donald Miller.

By: Material type: TextTextLanguage: English Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, 2017Description: x, 228 pages : illustrations ; 22 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780718033323 (hardcover)
  • 0718033329 (hardcover)
Other title:
  • Building a story brand
Subject(s): DDC classification:
  • 658.8/02
LOC classification:
  • HF 5415.1255 M647b 2017
Contents:
The key to being seen, heard, and understood The secret weapon that will grow your business The simple SB7 framework A character Has a problem And meets a guide Who gives them a plan And calls them to action That helps them avoid failure And ends in a success People want your brand to participate in their transformation Building a better website Using StoryBrand to transform company culture
Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1255 M647b 2017 (Browse shelf(Opens below)) 1 Available 00000173557

Includes bibliographical references (pages 225-228).

The key to being seen, heard, and understood
The secret weapon that will grow your business
The simple SB7 framework
A character
Has a problem
And meets a guide
Who gives them a plan
And calls them to action
That helps them avoid failure
And ends in a success
People want your brand to participate in their transformation
Building a better website
Using StoryBrand to transform company culture

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

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