Amazon cover image
Image from Amazon.com

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2003.Edition: 6a edDescription: xxix, 674 p. : ill. (some col.) ; 29 cmISBN:
  • 0030211131
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Subject(s): DDC classification:
  • 658.8/2 21
LOC classification:
  • HF 5415.1265 S556a 2003
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 S556a 2003 (Browse shelf(Opens below)) 1 1 Available 00000081454

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.