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Facebook marketing : an hour a day / Chris Treadaway, Mari Smith.

By: Contributor(s): Material type: TextTextPublication details: Indianapolis : Wiley Pub., 2010.Description: xx, 291 p. : ill. ; 24 cmISBN:
  • 9780470569641 (pbk. : alk. paper)
  • 0470569646 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/72
LOC classification:
  • HF 5415.1265 T784f 2010
Other classification:
  • 85.40
Contents:
Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.1265 T784f 2010 (Browse shelf(Opens below)) 1 1 Available 00000098766

Includes bibliographical references and index.

Internet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.

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