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Kotler on marketing : how to create, win, and dominate markets / Philip Kotler.

By: Material type: TextTextLanguage: port Publication details: New York : Free Press, c1999.Description: xiv, 257 p. : ill. ; 25 cmISBN:
  • 0684850338
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF 5415.13 K87k 1999
Online resources:
Contents:
Strategig marketing, p.3 -- Tactical marketing, p.73 -- Administrative marketing, p.165 -- Transformational marketing, p.205.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.13 K87k 1999 (Browse shelf(Opens below)) 1 1 Available 00000106432

Includes bibliographical references (p. 229-233) and indexes.

Strategig marketing, p.3 -- Tactical marketing, p.73 -- Administrative marketing, p.165 -- Transformational marketing, p.205.

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