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Street-smart advertising : how to win the battle of the buzz / Margo Berman.

By: Material type: TextTextPublication details: Lanham, Md. : Rowman & Littlefield Publishers, 2007.Description: xii, 237 p. : ill. ; 24 cmISBN:
  • 0742541363 (cloth : alk. paper)
  • 0742541371 (pbk. : alk. paper)
  • 9780742541368 (cloth : alk. paper)
  • 9780742541375 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1
LOC classification:
  • HF 5823 B516s 2007
Contents:
Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5823 B516s 2007 (Browse shelf(Opens below)) 1 1 Available 00000096648

Includes bibliographical references (p. 231-232) and index.

Rev up your thinking with creative stimulation -- Play with typography's multiple personalities -- Ebrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers.

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