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Trust agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan and Julien Smith.

By: Contributor(s): Material type: TextTextLanguage: Eng Publication details: Hoboken, N.J. : John Wiley, c2010Edition: Rev. and updatedDescription: xiii, 302 p. : ill. ; 23 cmISBN:
  • 9780470635490 (pbk.)
Subject(s): LOC classification:
  • HF5415.1265 B866 2010
Contents:
Trust, social capital, and media -- Make your own game -- One of us -- The Archimedes effect -- Agent zero -- Human artist -- Build an army -- The trust agent -- What's next.
Summary: Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF5415.1265 B866 2010 (Browse shelf(Opens below)) 4 1 Available 00000110634

Includes bibliographical references and index.

Trust, social capital, and media -- Make your own game -- One of us -- The Archimedes effect -- Agent zero -- Human artist -- Build an army -- The trust agent -- What's next.

Shows how to tap the power of social software and networks to build one's business in a book that delivers actionable steps and case studies and combines high-level theory with practical step-by-step guidance.

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