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Bridging the gaps in global communication / by Doug Newsom.

By: Material type: TextTextLanguage: Eng Publication details: Malden, MA, USA : Blackwell Pub., 2007.Description: x, 153 p. : ill. ; 23 cmISBN:
  • 1405144114 (hardback : alk. paper)
  • 9781405144117 (hardback : alk. paper)
  • 1405144122 (pbk. : alk. paper)
  • 9781405144124 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.2 22
LOC classification:
  • P96.I5 N558 2006
Online resources:
Contents:
Ch. 1. Organization of information -- Ch. 2. Concepts -- Ch. 3. Politics -- Ch. 4. Economics -- Ch. 5. Nonverbal interaction : action, sound, and silence -- Ch. 6. Theories of signs and language -- Ch. 7. Theories of symbolic interaction, structuration, and convergence -- Ch. 8. Theories of discourse -- Ch. 9. Frames of reference -- Ch. 10. Ethical issues -- Ch. 11. Legal issues -- Ch. 12. The roles of advertising and public relations -- Ch. 13. Miscommunication and consequences -- Ch. 14. Developing a worldview.
Summary: "This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Humanidades Humanidades (4to. Piso) P96.I5 N558 2006 (Browse shelf(Opens below)) 4 1 Available 00000111808

Includes bibliographical references (p. 143-147) and index.

Ch. 1. Organization of information -- Ch. 2. Concepts -- Ch. 3. Politics -- Ch. 4. Economics -- Ch. 5. Nonverbal interaction : action, sound, and silence -- Ch. 6. Theories of signs and language -- Ch. 7. Theories of symbolic interaction, structuration, and convergence -- Ch. 8. Theories of discourse -- Ch. 9. Frames of reference -- Ch. 10. Ethical issues -- Ch. 11. Legal issues -- Ch. 12. The roles of advertising and public relations -- Ch. 13. Miscommunication and consequences -- Ch. 14. Developing a worldview.

"This major textbook for a growing area of study provides the reader with the framework necessary for understanding the implications of communication in the global media marketplace. Using practical examples, Newsom offers students and media professionals as indispensable guide to mastering the art of international and intercultural communication."--BOOK JACKET.

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