The global public relations handbook : theory, research, and practice /

The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh, Dejan Vercic - Mahwah, N.J. : Lawrence Erlbaum, 2003. - xxxvi, 564 p. : ill. ; 26 cm. - LEA's communication series .

Includes bibliographical references and indexes.

0805839224 (cloth) 0805839232 (pbk)

2003048349


Public relations--Cross-cultural studies--Handbooks, manuals, etc.
Intercultural communication--Handbooks, manuals, etc.

R HM 263 / G562 2003

659.2