Analysis for marketing planning /
Lehmann, Donald R.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5 - Boston : McGraw-Hill - Irwin, 2002 - xiii, 256 p.
Overview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214
0070275475
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer - 5 - Boston : McGraw-Hill - Irwin, 2002 - xiii, 256 p.
Overview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214
0070275475