Professional selling: a trust-based approach /
Professional selling: a trust-based approach /
Thomas N. Ingram ... [et al.].
- 3rd ed.
- Mason, Ohio : Thomson/South-Western, c2006
- xxiv, 437 pages : illustrations ; 28 cm.
Includes bibliographical references (p. 419-423) and index.
PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.
0324321031 (pbk.) 9780324321036
Selling.
Ventas
Ventas--Libros de texto
HF 5438.25 / P964 2006
Includes bibliographical references (p. 419-423) and index.
PROFESSIONAL SELLING provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's SALES MANAGEMENT, SIXTH EDITION to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.
0324321031 (pbk.) 9780324321036
Selling.
Ventas
Ventas--Libros de texto
HF 5438.25 / P964 2006