Sell your book like wildfire: the writer's guide to marketing & publicity /

Eager, Rob,

Sell your book like wildfire: the writer's guide to marketing & publicity / Rob Eager - Cincinnati, Ohio : Writer's Digest, 2012 - 383 pag. 22 cm.

Establish your expertise -- Light a fire in your readers -- Make your mark wth an author brand -- How to build book-marketing tools into your manuscript -- Start a wildfire with your author website -- How to capture more media interviews -- Turn media interviews into book sales -- Feed the beast, how to use Amazon to sell more books -- The skinny on social networking -- Working with a publisher -- The flammability of free, how to drive word of mouth -- Sell books through public speaking -- Create newsletters that get results -- Marketing tips for fiction.

To succeed in today's publishing climate, you have to be more than just a great writer... you also have to be a great marketer. This book helps authors learn how to: increase their book sales by driving readers to websites and bookstores; secure more media interviews and speaking engagements; and create raving fans that buzz about their book.

9781599634210


Libros --Mercadeo.

Z 285.6 / E11s 2012

070.5