Wikinomics : how mass collaboration changes everything /

Tapscott, Don, 1947-

Wikinomics : how mass collaboration changes everything / Don Tapscott and Anthony D. Williams. - London : Atlantic, 2008. - 351 p. ; 20 cm.

Includes bibliographical references and index.

Preface ix Introduction 1 Subtitles 5 1. Wikinomics 7 2. The Perfect Storm 34 3. The Peer Pioneers 65 4. Ideagoras 97 5. The Prosumers 124 6. The New Alexandrians 151 7. Platforms for Participation 183 8. The Global Plant Floor 213 9. The Wiki Workplace 239 10. Collaborative Minds 268 11. Enterprise 2.0 288 Acknowledgments 317 Notes 321 Index 341

The knowledge, resources, and computing power of billions of people are self-organizing into a massive collective force. This book investigates how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in a networked economy.

184354637X 9781843546375


Business networks.
Creative ability in business.
Redes de negocios
Investigación cualitativa
Globalización
Redes sociales
Internet
Wikis (Informática)
Web 2.0.

HD 69 / T175w 2008

658/.046