The smarter screen : surprising ways to influence and improve online behavior /
Benartzi, Shlomo
The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer. - New York : Portfolio, 2015 - viii, 248 pages ; 24 cm.
Includes bibliographical references (pages 215-238) and index.
The mental screen --
Function follows form --
Display biases --
The new mirror --
Desirable difficulty --
Digital tailoring --
The choice opportunity --
Thinking architecture.
A leading behavioral economist reveals the tools that will improve our decision making on screens. Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In "The Smarter Screen, " behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: You re more likely to add bacon to your pizza if you order online. If you read this book on a screen, you re less likely to remember its content.
9781591847861 1591847869
Toma de decisiones
Comportamiento del consumidor
Internet
Neuroeconomía
Diseño de páginas Web.
HF 5415.32 / B456s 2015
The smarter screen : surprising ways to influence and improve online behavior / Shlomo Benartzi with Jonah Lehrer. - New York : Portfolio, 2015 - viii, 248 pages ; 24 cm.
Includes bibliographical references (pages 215-238) and index.
The mental screen --
Function follows form --
Display biases --
The new mirror --
Desirable difficulty --
Digital tailoring --
The choice opportunity --
Thinking architecture.
A leading behavioral economist reveals the tools that will improve our decision making on screens. Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In "The Smarter Screen, " behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: You re more likely to add bacon to your pizza if you order online. If you read this book on a screen, you re less likely to remember its content.
9781591847861 1591847869
Toma de decisiones
Comportamiento del consumidor
Internet
Neuroeconomía
Diseño de páginas Web.
HF 5415.32 / B456s 2015