Tell to win : connect, persuade, and triumph with the hidden power of story /
Guber, Peter, 1942-
Tell to win : connect, persuade, and triumph with the hidden power of story / Peter Guber. - New York : Crown Business, 2011. - xiii, 255 p. ; 24 cm.
Includes index
The end ... Voices. There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life. The art of the tell. Ready ... ; Set ... ; Tell! ; The never-ending story. The beginning ...
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories
9780307587954 0307587959
Éxito en los negocios
Emprendimiento
Creatividad en los negocios.
Investigación cualitativa
HF 5386 / G921t 2011
Tell to win : connect, persuade, and triumph with the hidden power of story / Peter Guber. - New York : Crown Business, 2011. - xiii, 255 p. ; 24 cm.
Includes index
The end ... Voices. There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life. The art of the tell. Ready ... ; Set ... ; Tell! ; The never-ending story. The beginning ...
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories
9780307587954 0307587959
Éxito en los negocios
Emprendimiento
Creatividad en los negocios.
Investigación cualitativa
HF 5386 / G921t 2011