The invisible continent : four strategic imperatives of the new economy /

Ohmae, Kenichi, 1943-

The invisible continent : four strategic imperatives of the new economy / Kenichi Ohmae - London : Nicholas Brealey Publishing, 2001 - 262 p. : ill. ; 23 cm

Includes bibliographical references (p. [241]-245) and index.

Ch. 1 Age of Exploration 1
Ch. 2 Golden Platforms 29
Ch. 3 Arbitrage and the New Economy 61
Ch. 4 Wake-up Call for Corporate Strategists 89
Ch. 5 Regional Winners and National Losers 119
Ch. 6 Long Tunnel 141
Ch. 7 New Cold War 187
Ch. 8 Taming the New Wild West 211
Epilogue 235
Endnotes 241
Index 247

The Invisible Continent offers insight for individuals and companies seeking success in the twenty-first century. Kenichi Ohmae looks ahead to the future of business in the age of the Internet and sees a rapidly changing landscape - one to which we must adapt or face the consequences. Ohmae unveils this new economy's four basic forces - the visible, invisible, cyber, and high multiple dimensions - and shows how a dramatic and volatile battleground is forming between companies and the countries that try to regulate them.

9781857882940 (pbk.) 1857882946 (pbk.)


Competencia económica
Libre comercio
Tecnologías de la información

HC 79 / O38i 2001

382/.71