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Baron, Gerald R.

Now is too late : survival in an era of instant news / Gerald R. Baron. - Upper Saddle River, NJ : FT Prentice Hall, c2003. - xxiv, 332 pages ; 24 cm.

Includes bibliographical references and index.

Discovering the new world of instant news
Toward a postmedia world
The new audience
How news is changing
When opponents grab the microphone
How the rules have changed
Communication strategies for the instant news world
Preparing the organization and team
The role of technology
Crisis preparation : what to do before it happens
Crisis management : what to do while it is happening
Reputation recovery : what to do after it happens
A glimpse into the future

It is a world of instant access, instant news, and--for-some--instant failure, if they don't understand the rules of this new post-media world. Gerald Baron shows you how to protect your business and yourself, in this brave new world, and how to use the media and non-media as a tool for your own survival too.

ISBN: 0130461393 9780130461391

LCCN: 2002027858

Subjects--Topical Terms:
Journalism, Commercial.
Periodismo
Periodismo comercial

LC Class. No.: PN 4784 / B265n 2003

Dewey Class. No.: 070.4/4965