Strategic marketing management /

Anderson, Carol H.

Strategic marketing management / Carol H. Anderson, Julian W. Vincze. - Second edition - Boston : Houghton Mifflin, 2004. - xxxiii, 863 pages : illustrations ; 27 cm.

Includes bibliographical references and index.

Highlights several retail businesses and explains why they are successful.

0618338071 9780618338078


Marketing--Management.
Administración de mercadeo
Mercadeo
Strategic planning.
Planificación estratégica

HF 5415.13 / A545s 2004

658.8/02