Focus groups : theory and practice /
Stewart, David W.
Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook. - 2a ed. - Thousand Oaks : SAGE Publications, c2007. - xii, 188 p. : ill. ; 22 cm. - Applied social research methods series ; v. 20 .
Includes bibliographical references (p. 167-176) and index.
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
0761925821 (cloth : alk. paper) 9780761925828 (cloth : alk. paper) 076192583X (pbk. : alk. paper) 9780761925835 (pbk. : alk. paper)
2006009180
Focus groups.
Social sciences--Research--Methodology.
Social groups.
H 61.28 / S849f 2007
300.72/3
Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook. - 2a ed. - Thousand Oaks : SAGE Publications, c2007. - xii, 188 p. : ill. ; 22 cm. - Applied social research methods series ; v. 20 .
Includes bibliographical references (p. 167-176) and index.
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion.
0761925821 (cloth : alk. paper) 9780761925828 (cloth : alk. paper) 076192583X (pbk. : alk. paper) 9780761925835 (pbk. : alk. paper)
2006009180
Focus groups.
Social sciences--Research--Methodology.
Social groups.
H 61.28 / S849f 2007
300.72/3