Franchising : an international perspective /

Franchising : an international perspective / edited by Frank Hoy and John Stanworth. - London : Routledge, 2003. - IX, 257 str. : tabele, graf. prikazi ; 25 cm.

Bibliografija pri posameznih prispevkih. Kazalo.

041528418X (hbk) 9780415284189 (hbk) 0415284198 (pbk) 9780415284196 (pbk)

GBA2-69886


Franchises (Retail trade).

podjetje prodaja prodaja na drobno franchising ekonomska rast uspeh ézivljenjski ciklus konkurenécne prednosti enterprises sales retail trade franchising economic growth success life cycle competitive advantage

H867f 2003

381.13

339.3