Latino boom! : everything you need to know to grow your business in the U.S. Hispanic market /
Cartagena, Chiqui.
Latino boom! : everything you need to know to grow your business in the U.S. Hispanic market / Chiqui Cartagena. - 1st ed. - New York : Ballantine Books, 2005. - xv, 232 p. : ill. ; 24 cm.
Includes bibliographical references p. ([213]-229).
Every dog has his day -- Portrait of a nation: Latino U.S.A. --The perfect market -- Market-by-market overview: the top ten Hispanic markets -- Hispanic nation and identity -- The Spanish-language media landscape -- The Hispanic advertising industry -- The Latino baby boom -- So you want to get into the Hispanic market? Ten mistakes you should avoid -- The big picture.
0345482352 9780345482358
2005046477
Hispanic American consumers--United States.
Hispanic Americans--Population.
Target marketing--United States.
HC 110 / C322l 2005
Latino boom! : everything you need to know to grow your business in the U.S. Hispanic market / Chiqui Cartagena. - 1st ed. - New York : Ballantine Books, 2005. - xv, 232 p. : ill. ; 24 cm.
Includes bibliographical references p. ([213]-229).
Every dog has his day -- Portrait of a nation: Latino U.S.A. --The perfect market -- Market-by-market overview: the top ten Hispanic markets -- Hispanic nation and identity -- The Spanish-language media landscape -- The Hispanic advertising industry -- The Latino baby boom -- So you want to get into the Hispanic market? Ten mistakes you should avoid -- The big picture.
0345482352 9780345482358
2005046477
Hispanic American consumers--United States.
Hispanic Americans--Population.
Target marketing--United States.
HC 110 / C322l 2005