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Ungson, Gerardo R.

Global strategic management / Gerardo R. Ungson and Yim-Yu Wong. - Armonk, N.Y. : M.E. Sharpe, c2008. - xvi, 579 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.

Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.

ISBN: 9780765616883 (pbk. : alk. paper) 0765616882 (pbk. : alk. paper)

LCCN: 2006024565

Nat. Bib. No.: GBA754421 bnb

Nat. Bib. Agency Control No.: 013790327 Uk

Subjects--Topical Terms:
Strategic planning.
Globalization--Economic aspects.
Planificación estratégica.
Globalización--Aspectos económicos.
Administración de empresas.
20150900

LC Class. No.: HD 30.28 / U57g 2008

Dewey Class. No.: 658.4/012