Business storytelling for dummies /

Dietz, Karen.

Business storytelling for dummies / by Karen Dietz, PhD and Lori L. Silverman. - Hoboken, New Jersey : John Wiley and Sons, [2014] - xii, 367 p. ; 24 cm. - For dummies .

Includes index.

9781118661215 (pbk. : alk. paper) 1118661214 (pbk. : alk. paper)

2013949562


Communication in organizations.
Storytelling.
Comunicación organizacional.
Comunicación en administración.
Arte de contar.

HD 30.3 / D566b 2014

658.45