The myth of excellence : Why great companies never try to be best at everything /
Crawford, Fred
The myth of excellence : Why great companies never try to be best at everything / Fred Crawford and Ryan Mathews - New York : Crown Business, 2001 - xviii, 251 p.
Field notes from the commercial wilderness, 1. -- The new model for consumer relevancy, 21. -- Would I lie to you? : The overrated importance of lowest price, 41. -- I can't get no satisfaction : Service with a smile?, 69. -- I still haven't found what I'm looking for : Access, physical and psychological, 111. -- Why good is good enough : Choice and the issue of product bandwidth, 135. -- Do you really get me? : The experience factor, 159. -- Making consumer relevancy work, 193. -- Supply-chain realities, 207. -- Consumer relevancy and the future, 219
0609608207
HF 5415 C899m 2001
The myth of excellence : Why great companies never try to be best at everything / Fred Crawford and Ryan Mathews - New York : Crown Business, 2001 - xviii, 251 p.
Field notes from the commercial wilderness, 1. -- The new model for consumer relevancy, 21. -- Would I lie to you? : The overrated importance of lowest price, 41. -- I can't get no satisfaction : Service with a smile?, 69. -- I still haven't found what I'm looking for : Access, physical and psychological, 111. -- Why good is good enough : Choice and the issue of product bandwidth, 135. -- Do you really get me? : The experience factor, 159. -- Making consumer relevancy work, 193. -- Supply-chain realities, 207. -- Consumer relevancy and the future, 219
0609608207
HF 5415 C899m 2001