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Strategic marketing for nonprofit organizations /

Andreasen, Alan R. 1934-

Strategic marketing for nonprofit organizations / Alan R. Andreasen ; Philip Kotler. - 7a ed. - Upper Saddle River, N.J. : Pearson Education, c2008. - xxii, 504 p. : ill. ; 24 cm.

Ed. rev. de: Marketing for nonprofit organizations / Philip Kotler. 2nd ed. 1982.

ISBN: 9780131753723 013175372X

LCCN: 2007032487

Subjects--Topical Terms:
Nonprofit organizations--Marketing.
Nonprofit organizations--Marketing--Case studies.--United States
Marketing.
Associations sans but lucratif--Marketing.
Associations sans but lucratif--Marketing--Cas, Etudes de.--Etats-Unis

LC Class. No.: HF 5415 / A557s 2007

Dewey Class. No.: 658.8

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