Social media marketing : strategies for engaging in Facebook, Twitter & other social media /
Evans, Liana.
Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans. - Indianapolis, Ind. : Que, 2010. - viii, 342 p. : ill. ; 23 cm.
Includes index.
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.
In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.
9780789742841 (pbk.) 0789742845 (pbk.)
Internet marketing.
Social media.
Online social networks.
Mercadeo por internet
Redes sociales en línea
Medios de comunicación social
HF 5415.1265 / E92s 2010
658.8
Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans. - Indianapolis, Ind. : Que, 2010. - viii, 342 p. : ill. ; 23 cm.
Includes index.
The basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.
In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.
9780789742841 (pbk.) 0789742845 (pbk.)
Internet marketing.
Social media.
Online social networks.
Mercadeo por internet
Redes sociales en línea
Medios de comunicación social
HF 5415.1265 / E92s 2010
658.8