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The portable MBA in marketing /

Schewe, Charles D., 1942-

The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam - 2a ed. - New York : John Wiley & Sons, 1998 - xiii, 497 p. ; 26 cm. - The portable MBA series .

ISBN: 0471193674

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / S328p 1998

Dewey Class. No.: 658.8

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