Treasure hunt : inside the mind of the new global consumer /

Silverstein, Michael J.

Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman. - New York : Portfolio, 2006. - xviii, 267 p. : ill. ; 24 cm.

Includes index.

1591841232

2006043548


Consumer behavior.
Middle class.
Comportamiento del consumidor.
Clase media.

HF 5415.32 / S587t 2006

658.8/342