Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 5 - New York : McGraw-Hill, 2001 - xx, 795, [54] p.
0072314451
HF 5823 B427a 2001
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 5 - New York : McGraw-Hill, 2001 - xx, 795, [54] p.
0072314451
HF 5823 B427a 2001