Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services /
O'Keefe, Steve, 1959-
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. - New York : John Wiley & Sons, c1997. - xiii, 401 p. : ill. ; 24 cm.
Includes index.
0471161756 (pbk. : alk. paper) 9780471161752 (pbk. : alk. paper)
96032539
GBA3-39353
Internet in publicity.
Internet advertising.
HF 6146 / O41p 1997
659/.0285/467
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. - New York : John Wiley & Sons, c1997. - xiii, 401 p. : ill. ; 24 cm.
Includes index.
0471161756 (pbk. : alk. paper) 9780471161752 (pbk. : alk. paper)
96032539
GBA3-39353
Internet in publicity.
Internet advertising.
HF 6146 / O41p 1997
659/.0285/467