What's your story? : storytelling to move markets, audiences, people, and brands /

Mathews, Ryan.

What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker. - Upper Saddle River, N.J. : FT Press, c2008. - xiii, 222 p. ; 24 cm.

Includes bibliographical references (p. [189]-197) and index.

0132277425 (hardback : alk. paper) 9780132277426 (hardback : alk. paper)

2007005372


Marketing.
Storytelling--Economic aspects.
Corporate culture.

HF5415 / .M3365 2008

650.1