Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. - 4th ed. - Cincinnati, Ohio : International Thomson Editores, c1998. - xxxviii, 691 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. [653]-669) and indexes.
0538870117
97017422
Marketing.
Marketing--Management.
HF5415 / L218m 1998
658.8
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. - 4th ed. - Cincinnati, Ohio : International Thomson Editores, c1998. - xxxviii, 691 p. : col. ill. ; 28 cm.
Includes bibliographical references (p. [653]-669) and indexes.
0538870117
97017422
Marketing.
Marketing--Management.
HF5415 / L218m 1998
658.8