Leap : a revolution in creative business strategy /

Schmetterer, Bob.

Leap : a revolution in creative business strategy / Bob Schmetterer. - Hoboken, N.J. : Wiley, c2003. - xii, 241 p. : ill. ; 24 cm.

"An Adweek book."

Includes bibliographical references (p. [226]-230) and index.

0471229172 9780471229179

2003268477

GBA2-U2471


Marketing--Planning.
Advertising--Planning.
Strategic planning.
Business planning.
Industrial management.

HF5415.13 / .S347l 2003

658.8