Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers /
Sorman-Nilsson, Anders.
Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers / Anders Sorman-Nilsson. - Milton, Qld. : Wiley, 2013. - xxvi, 223 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
9781118641385 (paperback) 1118641388 (paperback) 9781118647936 (hardback) 1118647939 (hardback)
2012276202
Product management.
Business planning.
Success in business.
Thought and thinking.
Digital communications.
HF5415.15 / .S635 2013
658.827
Digilogue : how to win the digital minds and analogue hearts of tomorrow's customers / Anders Sorman-Nilsson. - Milton, Qld. : Wiley, 2013. - xxvi, 223 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
9781118641385 (paperback) 1118641388 (paperback) 9781118647936 (hardback) 1118647939 (hardback)
2012276202
Product management.
Business planning.
Success in business.
Thought and thinking.
Digital communications.
HF5415.15 / .S635 2013
658.827