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Marketing research : methodological foundations /

Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. - 8th ed. - Mason, Ohio : South-Western/Thomson Learning, c2002. - xxvi, 1006 p. : ill. ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0030331013 9780030331015

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C5 2002

Dewey Class. No.: 658.83

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