Visual persuasion : the role of images in advertising /
Messaris, Paul.
Visual persuasion : the role of images in advertising / Paul Messaris. - Thousand Oaks ; London ; New Delhi : Sage Publications, c1997. - xxii, 297 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-288) and index.
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
9780803972452 9780803972469
96025184
Advertising--Psychological aspects.
Visual communication.
Commercial art.
HF5822 / M583 1996
659.1/042
Visual persuasion : the role of images in advertising / Paul Messaris. - Thousand Oaks ; London ; New Delhi : Sage Publications, c1997. - xxii, 297 p. : ill. ; 24 cm.
Includes bibliographical references (p. 275-288) and index.
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
9780803972452 9780803972469
96025184
Advertising--Psychological aspects.
Visual communication.
Commercial art.
HF5822 / M583 1996
659.1/042