Reputation management : the key to successful public relations and corporate communication /

Doorley, John.

Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia. - New York ; Abingdon , Oxon : Routledge, 2007. - xxiv, 432 p. : ill. ; 27 cm.

Title from e-book title screen (viewed October 15, 2007).

Includes bibliographical references (p. 409-419) and index.


Electronic reproduction.
UK :
MyiLibrary,
2007.
Available via World Wide Web.
Access may be limited to MIL affiliated libraries.

9786610732272 6610732272

GBA700083 bnb


Public relations.
Communication in organizations.
Relaciones públicas.

HM 263 / D691r 2007

659.2