The mass marketing of politics : democracy in an age of manufactured images /
Newman, Bruce I.
The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman - Thousand Oaks : Sage Publications, 1999 - xviii, 166 p. ; 24 cm.
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
0761909583
Presidents--Election.--United States
Political campaigns--United States.
Communication in politics.
Public relations and politics
Advertising, Political
Campaign management.
Presidentes--Elección.--Estados Unidos
Las campañas políticas--Estados Unidos.
Comunicación en la política.
Las relaciones públicas y la política.
Publicidad política.
Gestión de Campaña.
JA 85 / N551m 1999
The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman - Thousand Oaks : Sage Publications, 1999 - xviii, 166 p. ; 24 cm.
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
0761909583
Presidents--Election.--United States
Political campaigns--United States.
Communication in politics.
Public relations and politics
Advertising, Political
Campaign management.
Presidentes--Elección.--Estados Unidos
Las campañas políticas--Estados Unidos.
Comunicación en la política.
Las relaciones públicas y la política.
Publicidad política.
Gestión de Campaña.
JA 85 / N551m 1999