Campaign battle lines : the practical consequences of crossing the line between what's right and what's not in political campaigning /
Campaign battle lines : the practical consequences of crossing the line between what's right and what's not in political campaigning /
edited by Ronald A. Faucheux and Paul S. Herrnson.
- Washington, D.C. : Campaigns & Elections, 2002.
- 334 p. : ill. ; 23 cm.
pt. 1. Lessons learned from campaign case studies: How to win modern elections : new insights for today's candidates / Ronald A. Faucheux -- pt. 2. Campaign case studies : when incumbents get beat: Simmons vs. Gejdenson : Connecticut upset / Kevin McNeil & Cheryl Klock ; Harman vs. Kuykendall : drawing contrasts without drawing blood / Emily Pierce ; Smith vs. Cook, Solis vs. Martinez, Seltzer vs. Forbes : how to "primary" an incumbent / Mary Clare Jalonick -- pt. 3. Campaign case studies : when vulnerable incumbents survive: Neumann vs. Feingold : Wisconsin experiment / Clyde Wilcox ; Kline vs. Luther, Volgy vs. Kolbe : a tale of two underdogs / Alan Greenblatt ; Qualls vs. Chabot : a good offense is the best defense / Mary Clare Jalonick -- pt. 4. Campaign case studies : when underdogs win: Vitter vs. Treen, Duke, et al : three Davids and plenty of slingshots / Kristin Barinerd and Ronald A. Faucheux ; Bock vs. Harris : Winning lean and green / David Beiler ; Schundler vs. Franks : primary upset / Mary Clare Jalonick and Ronald A. Faucheux ; Kirk vs. Gash : playing catch-up / Greg Giroux -- pt. 5. Campaign case studies : when money really matters: Capito vs. Humphreys : uphill in West Virginia / Sandra Basu ; Corzine vs. Florio and Franks : unlimited money / David Beiler ; Capuano vs. the field : the election that couldn't be bought / David Beiler -- pt. 6. Campaign case studies : when outsiders interfere: Americans for Job Security vs. Pallone : incumbent in the cross hairs / Philip Duncan ; MTEA vs. gardner, the hog industry vs. Muegge : payback time / Charles Mahtesian ; Meyer vs. Kapanke : breaking through the clutter / Mary Clate Jalonick -- pt. 7. Findings of political candidate surveys : campaihn techniques, election outcome, ethics and reform proposals: The candidate perspective on campaigning / Paul S. Herrnson ; Mobilizing the masses / Peter L. Francia and Paul S. Herrnson ; The e-campaign : coming to an election near you / Peter L. Francia and Paul S. Herrnson ; Running against a stacked deck / Kevin E. Greene & Paul S. Herrnson ; The thrill and the agony : winners' and losers' perceptions of campaigning / Peter L. Francia and Paul S. Herrnson ; Is there a gender gap in campaign ethics? / Peter L. Francia, Paul S. Herrnson and Jennifer C. Lucas ; "Minority views" on campaign reform and ethics / Paul S. Herrnson and Atiya Kai Stokes ; Campaign reform : is there a consensus? / Owen G. Abbe, Nathan S. Begelow and Paul S. Herrnson -- pt. 8. Conclusions from qualitative research: Canididate have something to say / Ronald A. Faucheux ; Candidates campaigning : myths and realities / Janet Grenzke & Mark Watts ; The zest to serve and the opportunity to engage / Allen Churchill ; Candidates on the line / David Beattie.
9780963744739
Campaign management--United States--Case studies.
Political campaigns--United States--Case studies.
Dirección de campaña--Estados Unidos--Estudios de casos.
Campañas políticas--Estados Unidos--Estudios de casos.
JK 2281 / C186 2002
324.7
pt. 1. Lessons learned from campaign case studies: How to win modern elections : new insights for today's candidates / Ronald A. Faucheux -- pt. 2. Campaign case studies : when incumbents get beat: Simmons vs. Gejdenson : Connecticut upset / Kevin McNeil & Cheryl Klock ; Harman vs. Kuykendall : drawing contrasts without drawing blood / Emily Pierce ; Smith vs. Cook, Solis vs. Martinez, Seltzer vs. Forbes : how to "primary" an incumbent / Mary Clare Jalonick -- pt. 3. Campaign case studies : when vulnerable incumbents survive: Neumann vs. Feingold : Wisconsin experiment / Clyde Wilcox ; Kline vs. Luther, Volgy vs. Kolbe : a tale of two underdogs / Alan Greenblatt ; Qualls vs. Chabot : a good offense is the best defense / Mary Clare Jalonick -- pt. 4. Campaign case studies : when underdogs win: Vitter vs. Treen, Duke, et al : three Davids and plenty of slingshots / Kristin Barinerd and Ronald A. Faucheux ; Bock vs. Harris : Winning lean and green / David Beiler ; Schundler vs. Franks : primary upset / Mary Clare Jalonick and Ronald A. Faucheux ; Kirk vs. Gash : playing catch-up / Greg Giroux -- pt. 5. Campaign case studies : when money really matters: Capito vs. Humphreys : uphill in West Virginia / Sandra Basu ; Corzine vs. Florio and Franks : unlimited money / David Beiler ; Capuano vs. the field : the election that couldn't be bought / David Beiler -- pt. 6. Campaign case studies : when outsiders interfere: Americans for Job Security vs. Pallone : incumbent in the cross hairs / Philip Duncan ; MTEA vs. gardner, the hog industry vs. Muegge : payback time / Charles Mahtesian ; Meyer vs. Kapanke : breaking through the clutter / Mary Clate Jalonick -- pt. 7. Findings of political candidate surveys : campaihn techniques, election outcome, ethics and reform proposals: The candidate perspective on campaigning / Paul S. Herrnson ; Mobilizing the masses / Peter L. Francia and Paul S. Herrnson ; The e-campaign : coming to an election near you / Peter L. Francia and Paul S. Herrnson ; Running against a stacked deck / Kevin E. Greene & Paul S. Herrnson ; The thrill and the agony : winners' and losers' perceptions of campaigning / Peter L. Francia and Paul S. Herrnson ; Is there a gender gap in campaign ethics? / Peter L. Francia, Paul S. Herrnson and Jennifer C. Lucas ; "Minority views" on campaign reform and ethics / Paul S. Herrnson and Atiya Kai Stokes ; Campaign reform : is there a consensus? / Owen G. Abbe, Nathan S. Begelow and Paul S. Herrnson -- pt. 8. Conclusions from qualitative research: Canididate have something to say / Ronald A. Faucheux ; Candidates campaigning : myths and realities / Janet Grenzke & Mark Watts ; The zest to serve and the opportunity to engage / Allen Churchill ; Candidates on the line / David Beattie.
9780963744739
Campaign management--United States--Case studies.
Political campaigns--United States--Case studies.
Dirección de campaña--Estados Unidos--Estudios de casos.
Campañas políticas--Estados Unidos--Estudios de casos.
JK 2281 / C186 2002
324.7