Selling Ronald Reagan : the emergence of a president /

De Groot, Gerard J., 1955-

Selling Ronald Reagan : the emergence of a president / Gerard DeGroot. - London : I.B. Tauris, 2015. - 311 p. ; 22 cm

Includes bibliographical references and index.

The speech -- Hardening of the categories -- 'You guys are absolutely crazy' -- Old tactics, new faces -- Those boys from BASICO -- The great pretender -- Drowning in milk -- 'What are you going to do about Berkeley?' -- 'Who shot Lincoln?' -- 'Hey, this guy could be president someday".

1780768281 (hbk.) 9781780768281 (hbk.)


Reagan, Ronald.


Political campaigns--History--California--20th century.
Campañas políticas--History--California--Siglo XX.
Governors--Election.--California
Gobernadores--California


United States--Politics and government--1966-1974.
Estados Unidos--Política y gobierno--1966-1974.

JK 2281 / D321s 2015