The political brain : the role of emotion in deciding the fate of the nation /

Westen, Drew, 1959-

The political brain : the role of emotion in deciding the fate of the nation / Drew Westen. - New York : PublicAffairs, c2007. - xv, 457 pages ; 25 cm.

Includes bibliographical references and index.

Winning states of mind -- Rational minds, irrational campaigns -- The evolution of the passionate brain -- The emotions behind the curtain -- Special interests in mind -- Trickle-up politics -- Writing an emotional constitution -- Aborting ambivalence -- Gunning for common ground -- Racial consciousness and unconsciousness -- Death and taxes -- Hope, inspiration, and political intelligence -- Positively negative -- Terror networks -- Civil and uncivil unions.

This investigation by a renowned psychologist and neuroscientist proves that we vote with our hearts, not our minds. Westen is the lead investigator on a team of neuroscientists who have been studying how the brain processes political information. For two decades he has been advancing a theory of the mind that differs substantially from the more "dispassionate" visions held by most cognitive psychologists, political scientists, and economists. He looks at data across several Presidential elections from the 1950s through 2000, examines the evidence for the role of emotion in driving voting behavior, and provides a "clinical" view of a number of campaign ads, debate lines and personal profiles of the candidates who have sought to win our hearts. And he shows that Americans don't vote with their heads but with their hearts, or guts, or neuroses.--From publisher description

9781586484255 1586484257

2007011503

GBA716765 bnb

013683924 Uk


Presidents--Election--Psychological aspects.--United States
Political campaigns--Psychological aspects.--United States
Voting--Psychological aspects.--United States
Political parties--United States--Platforms.
Partidos políticos --Estados Unidos
Political psychology.
Emotions--Political aspects.
Presidentes --Elecciones --Aspectos psicológicos --Estados Unidos
Campañas políticas --Historia --Estados Unidos
Presidentes--Elecciones --Historia --Estados Unidos


United States--Politics and government--1989-.
Estados Unidos--Política y gobierno--1989-
United States--Politics and government--1945-1989.
Estados Unidos --Política y gobierno --1945-1989.

JK 528 / W525p 2007

324.9730019