Mission and money : understanding the university /
Weisbrod, Burton Allen, 1931-
Mission and money : understanding the university / Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch. - Cambridge ; New York : Cambridge University Press, 2008. - xv, 339 p. : ill. ; 24 cm.
Includes bibliographical references (p. 309-331) and index.
1 An Introduction to the Higher Education Industry 1 -- 2 The Higher Education Business and the Business of Higher Education -- Now and Then 9 -- 3 Is Higher Education Becoming Increasingly Competitive? 39 -- 4 The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do 58 -- 5 Tuition, Price Discrimination, and Financial Aid 77 -- 6 The Place of Donations in Funding the Higher Education Industry 102 -- 7 Endowments and Their Management: Financing the Mission 130 -- 8 Generating Revenue from Research and Patents 149 -- 9 Other Ways to Generate Revenue -- Wherever It May Be Found: Lobbying, the World Market, and Distance Education 162 -- 10 Advertising, Branding, and Reputation 175 -- 11 Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty 196 -- 12 Not Quite an Ivory Tower: Schools Compete by Collaborating 206 -- 13 Intercollegiate Athletics: Money or Mission? 218 -- 14 Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents? 251 -- 15 Concluding Remarks: What Are the Public Policy Issues? 278.
9780521515108 (hardback) 0521515106 (hardback)
2008017806
GBA8A3121 bnb
014702260 Uk
Universities and colleges--Finance.
Education, Higher--Aims and objectives.
Administración educativa--Aspectos económicos.
Universidades--Finanzas.
Colegios--Finanzas.
LB 2342 / W426m 2008
378.44
Mission and money : understanding the university / Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch. - Cambridge ; New York : Cambridge University Press, 2008. - xv, 339 p. : ill. ; 24 cm.
Includes bibliographical references (p. 309-331) and index.
1 An Introduction to the Higher Education Industry 1 -- 2 The Higher Education Business and the Business of Higher Education -- Now and Then 9 -- 3 Is Higher Education Becoming Increasingly Competitive? 39 -- 4 The Two-Good Framework: Revenue, Mission, and Why Colleges Do What They Do 58 -- 5 Tuition, Price Discrimination, and Financial Aid 77 -- 6 The Place of Donations in Funding the Higher Education Industry 102 -- 7 Endowments and Their Management: Financing the Mission 130 -- 8 Generating Revenue from Research and Patents 149 -- 9 Other Ways to Generate Revenue -- Wherever It May Be Found: Lobbying, the World Market, and Distance Education 162 -- 10 Advertising, Branding, and Reputation 175 -- 11 Are Public and Nonprofit Schools "Businesslike"? Cost-Consciousness and the Choice between Higher Cost and Lower Cost Faculty 196 -- 12 Not Quite an Ivory Tower: Schools Compete by Collaborating 206 -- 13 Intercollegiate Athletics: Money or Mission? 218 -- 14 Mission or Money: What Do Colleges and Universities Want from Their Athletic Coaches and Presidents? 251 -- 15 Concluding Remarks: What Are the Public Policy Issues? 278.
9780521515108 (hardback) 0521515106 (hardback)
2008017806
GBA8A3121 bnb
014702260 Uk
Universities and colleges--Finance.
Education, Higher--Aims and objectives.
Administración educativa--Aspectos económicos.
Universidades--Finanzas.
Colegios--Finanzas.
LB 2342 / W426m 2008
378.44