Write to sell : the ultimate guide to great copywriting /

Maslen, Andy

Write to sell : the ultimate guide to great copywriting / Andy Maslen. - New edition - London : Marshall Cavendish, 2009. - 191 pages ; 20 cm

Previous ed.: London: Cyan/Marshall Cavendish Business, 2007.

Includes bibliographical references.

Andy Maslen presents this concise and practical guide to creating words and copy that will help you to sell. Aimed at anyone from small and large companies who needs to write sales copy, this title is packed with simple techniques that will yield instant improvements for the reader

9780462099750 (pbk.) 046209975X (pbk.)

GBA954100 bnb

015270847 Uk


Selling.
Ventas
Sales letters.
Business writing.
Escritos de negocios
Negocios --Administración
Correspondencia comercial
Redacción de informes comerciales

HF 5718 / M397w 2009

808.066658