McQuail's mass communication theory /
McQuail, Denis.
McQuail's mass communication theory / Denis McQuail. - 5. ed. - London ; Thousand Oaks, Calif. : Sage Publications, 2005. - viii, 616 s. : ill. ; 24 cm.
Includes bibliographical references (p. [571]-608) and indexes.
1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.
1412903718 9781412903714 1412903726 (pbk.) 9781412903721 (pbk.)
Medios de comunicación de masas.
Comunicación.
Sociedad de la información.
Medios de comunicación de masas$x Aspectos sociales.
Primera Jornada de Catalogacion.
Mass media.
Communicatiewetenschap.
Massacommunicatie.
P 90 / M478m 2005
McQuail's mass communication theory / Denis McQuail. - 5. ed. - London ; Thousand Oaks, Calif. : Sage Publications, 2005. - viii, 616 s. : ill. ; 24 cm.
Includes bibliographical references (p. [571]-608) and indexes.
1. Introduction to the book -- 2. The rise of mass media -- 3. Concepts and models for mass communication -- 4. Theory of media and theory of society -- 5. Mass communication and culture -- 6. New media -- new theory? -- 7. Normative theory of media and society -- 8. Media structure and performance : principles and accountability -- 9. Media economics and governance -- 10. Global mass communication -- 11. The media organization : pressures and demands -- 12. The production of media culture -- 13. Media content : issues, concepts and methods of analysis -- 14. Media genres and texts -- 15. Audience theory and research traditions -- 16. Audience formation and experience -- 17. Processes and models of media effects -- 18. Social-cultural effects -- 19. News, public opinion and political communication -- 20. Epilogue : the future of mass communication.
1412903718 9781412903714 1412903726 (pbk.) 9781412903721 (pbk.)
Medios de comunicación de masas.
Comunicación.
Sociedad de la información.
Medios de comunicación de masas$x Aspectos sociales.
Primera Jornada de Catalogacion.
Mass media.
Communicatiewetenschap.
Massacommunicatie.
P 90 / M478m 2005