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Marketing político /

Barranco Saiz, Francisco Javier

Marketing político / Francisco Javier Barranco Saiz - Madrid : ESIC, 2003 - 261 p.

ISBN: 8436817796

Subjects--Topical Terms:
Advertising, Political
Comunicación en política.
Mercadeo político.
Tácticas políticas.
Campaña electoral--Técnicas.

LC Class. No.: P 95.8 / B268m 2003

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