Handbook of media management and economics /

Handbook of media management and economics / editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth. - Mahwah, N.J. : L. Erlbaum Associates, 2006. - xviii, 750 p. : ill. ; 26 cm.

Includes bibliographical references and index.

0805850031 (casebound : alk. paper) 080585004X (pbk. : alk. paper)

2005011722


Mass media--Management.
Mass media--Economic aspects.

P 96 / H236 2006

302.23/068