The future of the mass audience /
Neuman, W. Russell.
The future of the mass audience / W. Russell Neuman. - Cambridge [England] ; New York : Cambridge University Press, 1991. - xiv, 202 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-193) and index.
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
0521413478 9780521413473 0521424046 (pbk.) 9780521424042 (pbk.)
91015353
GB91-57229
Mass media--Audiences.
Mass media--Technological innovations.
Mass media--Psychological aspects.
Médias--Publics.
Médias--Innovations.
Médias--Aspect psychologique.
Massamedia.
Publiek.
Mass media
P 96 / N489f 1991
The future of the mass audience / W. Russell Neuman. - Cambridge [England] ; New York : Cambridge University Press, 1991. - xiv, 202 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-193) and index.
Two theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
0521413478 9780521413473 0521424046 (pbk.) 9780521424042 (pbk.)
91015353
GB91-57229
Mass media--Audiences.
Mass media--Technological innovations.
Mass media--Psychological aspects.
Médias--Publics.
Médias--Innovations.
Médias--Aspect psychologique.
Massamedia.
Publiek.
Mass media
P 96 / N489f 1991