The dynamics of persuasion : communication and attitudes in the 21st century /
Perloff, Richard M., 1951-
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. - xvi, 392 p. : ill. ; 24 cm.
Includes bibliographical references (p. 341-378) and indexes.
0805840877 (alk. paper) 0805840885 (pbk. : alk. paper)
Mass media--Psychological aspects.
Persuasion (Psychology)
Attitude change.
Persuasión (Psicología)
Actitud (Psicología).
Cambio de actitud
Comunicación --Aspectos psicológicos
BF 637 / P451d 2003
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 2nd ed. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2003. - xvi, 392 p. : ill. ; 24 cm.
Includes bibliographical references (p. 341-378) and indexes.
0805840877 (alk. paper) 0805840885 (pbk. : alk. paper)
Mass media--Psychological aspects.
Persuasion (Psychology)
Attitude change.
Persuasión (Psicología)
Actitud (Psicología).
Cambio de actitud
Comunicación --Aspectos psicológicos
BF 637 / P451d 2003