Mediawriting : print, broadcast, and public relations /
Whitaker, W. Richard 1940-
Mediawriting : print, broadcast, and public relations / by W. Richard Whitaker, Janet E. Ramsey, and Ronald D. Smith. - 3rd ed. - New York : Routledge/Taylor and Francis Group, 2008. - xix, 418 p. : ill. ; 24 cm.
Incluye referencias bibliográficas e índice.
Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copywriting -- Afterword: you and the future.
"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket.
9780805862959 (pbk) 0805862951 (pbk)
Medios de comunicación de masas
Mass media--Authorship.
Broadcast journalism--Authorship.
Periodismo por televisión
Public relations--Authorship.
Journalism--Authorship.
Periodismo --Autoría
P 96 / W578m 2009
808.066302
Mediawriting : print, broadcast, and public relations / by W. Richard Whitaker, Janet E. Ramsey, and Ronald D. Smith. - 3rd ed. - New York : Routledge/Taylor and Francis Group, 2008. - xix, 418 p. : ill. ; 24 cm.
Incluye referencias bibliográficas e índice.
Communication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copywriting -- Afterword: you and the future.
"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket.
9780805862959 (pbk) 0805862951 (pbk)
Medios de comunicación de masas
Mass media--Authorship.
Broadcast journalism--Authorship.
Periodismo por televisión
Public relations--Authorship.
Journalism--Authorship.
Periodismo --Autoría
P 96 / W578m 2009
808.066302