Mediawriting : print, broadcast, and public relations /
Whitaker, W. Richard 1940-
Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. - 2nd edition - Mahwah, N.J. : L. Erlbaum Associates, 2004. - xxii, 424 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
0805846883 (pbk. : alk. paper) 9780805846881 (pbk. : alk. paper)
Mass media--Authorship.
Medios de comunicación de masas
Periodismo por televisión
Periodismo --Autoría
P 96 / W578m 2004
808.066302
Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. - 2nd edition - Mahwah, N.J. : L. Erlbaum Associates, 2004. - xxii, 424 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts.
0805846883 (pbk. : alk. paper) 9780805846881 (pbk. : alk. paper)
Mass media--Authorship.
Medios de comunicación de masas
Periodismo por televisión
Periodismo --Autoría
P 96 / W578m 2004
808.066302